Marketing Innovation Director
1 week ago
We are seeking a highly motivated Marketing Innovation Director to lead initiatives that establish us as an industry catalyst and change agent. In this role, you will be responsible for amplifying the brands that use our platform, creating content and organizing events that help drive success for our users and the overall success of the ecosystem that exists around our platforms.
About You
- You have 7+ years of experience in marketing, with a strong background in innovation, team leadership, and campaign execution.
- You're passionate about driving business growth through innovative marketing strategies, and have experience working with VC-backed businesses.
- You're skilled in leveraging metrics and analytics to inform marketing strategy, track performance, and deliver impactful campaigns.
Key Responsibilities
- Lead initiatives to establish the company as an industry catalyst and change agent, amplifying the brands that use our platform.
- Create and manage marketing assets (use cases, case studies, testimonials) while maintaining a consistent brand identity aligned with company values across all channels.
- Collaborate with external agencies to refine brand positioning, visual identity, and messaging, and manage external agencies for marketing and PR support.
- Conduct market research to understand customer needs and market trends, including customer segmentation analysis, using insights to inform marketing strategies and ensure alignment with cross-functional teams (product, sales, customer support, talent).
What We Offer
$160,000 - $220,000 per year, depending on experience.
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