Senior Public Relations Manager: Media

4 weeks ago


Greenford, Greater London, United Kingdom Ferrero Full time
About the Role:

We are seeking a dynamic professional to lead and execute Public Relations programs for Ferrero UK&I as Senior Public Relations Manager: Media & Digital, with a strong focus on media, digital, brand, and sustainability. The role involves planning and implementing initiatives to enhance Ferrero's reputation and public awareness, particularly highlighting our sustainability and responsibility credentials.

Main Responsibilities:

You will lead the development and execution of communication campaigns aimed at enhancing Ferrero's brand reputation, particularly focusing on sustainability and responsibility. This includes formulating compelling narratives around key topics like packaging, climate, and ingredient sourcing, ensuring that our brands' commitments are clearly communicated to external audiences. Your role also involves selecting appropriate channels and mechanisms, including PESO models and key opinion leaders, to effectively tell our story and drive growth.

Key Skills and Qualifications:
  • Strong communication and relationship-building skills
  • Highly organised, capable of managing multiple information sources
  • Excellent written and verbal communication, digital savvy, media handling skills, and experience in budget management
  • An active interest in sustainability
  • Experience in a fast-moving consumer goods (FMCG) environment is advantageous, as is a background in sustainability
How to be successful in the role and at Ferrero:

Consumers, quality, and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.



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