Marketing Strategy Specialist

1 day ago


Woking, Surrey, United Kingdom Central Law Training Full time
Job Description

We are seeking a talented Marketing Strategist to join our team as a Marketing Strategy Specialist. This is an exciting opportunity to lead the development and implementation of marketing student recruitment strategies and commercial propositions designed to meet the University's goals.

Responsibilities:

  • Analyse market research to understand industry trends, student needs and behaviours, and competitor activities.
  • Define and develop the student recruitment marketing positioning in the market and ensure consistency in communication.
  • Set clear marketing goals, KPIs, and metrics to measure success.

Requirements:

  • Excellent level of commercial awareness, business understanding, and acumen.
  • Commercial experience of developing and managing long-term customer journey marketing campaigns driven by ROI and an understanding of the consequences of non-performance in the marketplace.
  • A knowledge of strategic marketing management techniques and tools.

Benefits:

  • Competitive salary of up to £58,000.
  • Generous annual leave entitlement of 30 days.
  • Private Medical Scheme and Life Assurance.
  • Contributory Pension Scheme.
  • Training and Qualifications (including Course Sponsorship/Fee Discount).
  • Season Ticket Loans and Student Discounts.


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