Marketing Strategy Specialist
1 day ago
We are seeking a talented Marketing Strategist to join our team as a Marketing Strategy Specialist. This is an exciting opportunity to lead the development and implementation of marketing student recruitment strategies and commercial propositions designed to meet the University's goals.
Responsibilities:
- Analyse market research to understand industry trends, student needs and behaviours, and competitor activities.
- Define and develop the student recruitment marketing positioning in the market and ensure consistency in communication.
- Set clear marketing goals, KPIs, and metrics to measure success.
Requirements:
- Excellent level of commercial awareness, business understanding, and acumen.
- Commercial experience of developing and managing long-term customer journey marketing campaigns driven by ROI and an understanding of the consequences of non-performance in the marketplace.
- A knowledge of strategic marketing management techniques and tools.
Benefits:
- Competitive salary of up to £58,000.
- Generous annual leave entitlement of 30 days.
- Private Medical Scheme and Life Assurance.
- Contributory Pension Scheme.
- Training and Qualifications (including Course Sponsorship/Fee Discount).
- Season Ticket Loans and Student Discounts.
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