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Revenue Growth Strategist
2 months ago
As a key member of the Revenue Growth team, you will play a critical role in driving commercial excellence and revenue growth across the UK business. Reporting to the Revenue Growth Controller, you will be responsible for developing and executing strategies to drive profitable revenue and margin growth across key pillars of Revenue Growth Management.
The successful candidate will have a strong commercial background in an FMCG business, with a proven track record of delivering revenue growth and commercial excellence. You will be highly analytical, with strong financial rigor and commercial acumen, and have the ability to build collaborative relationships with key stakeholders across the business.
The key responsibilities of this role include:
- Developing and executing revenue growth strategies across key pillars of Revenue Growth Management, including Price Tiers, Pack Price Architecture, Promotion Optimization, Assortment/Mix, and Trade Terms.
- Building highly collaborative relationships with key internal stakeholders, including Marketing, Sales, and Finance Leadership Teams, to shape and develop Revenue Growth Management strategies.
- Developing a pipeline of opportunities to drive revenue growth beyond core business AOP, supporting the 5-year Value Creation Plan by achieving/exceeding NOS/KG and GP/KG targets for the UK business.
- Designing optimal PPA by brand, by channel within designated category segment(s), collaborating cross-functionally to bring to project approval.
- Leading the promotion optimization process and design of annual promotion guidelines by channel, to deliver both AOP and long-term VCP commitments.
- Designing trade investment terms, customer contract principles, and guidelines that deliver against both VCP (long term) and AOP objectives.
- Collaborating with local and global marketing teams on NPD pipeline to ensure consistent delivery against NOS/KG and GP/KG targets.
- Supporting, coaching, and developing other RGM team members and wider business on RGM principles.
Requirements
Education
Graduate calibre
Experience
Must haves:
- Minimum 8 years FMCG commercial experience across at least 2 disciplines from Revenue Growth Management, Customer Management, Brand Management, Category/Insight, and Commercial Finance functions.
- Experience managing complex projects and transformational change experiences.
- Experience of cross-functional project management including Customer, Marketing, Finance, and Supply Chain.
- Proven at developing and executing brand & NPD growth strategies in retail.
- Demonstrable associate leadership and coaching through line management and/or project leadership an advantage.
- Experience in commercial finance / FP&A roles beneficial.
- Good IT skills especially in PowerPoint and Excel.