Senior Paid Search Specialist

9 hours ago


Preston, United Kingdom Forward Role Full time
Job Overview:
Preston-based Group seeks experienced PPC specialist to lead digital marketing initiatives.

About the Role:
We are looking for a skilled PPC campaign strategist to join our dynamic team as a Group Digital Marketing Lead. As a key member of our marketing department, you will be responsible for developing and implementing paid search strategies that drive online visibility, targeted traffic, and conversions across multiple divisions.

Your Day-to-Day:
The successful candidate will have experience managing Google Ads, Bing Ads, and social media campaigns, with a strong proficiency in Google Analytics and bid management tools. Key responsibilities include:
* Developing tailored PPC strategies aligned with overarching business objectives
* Managing campaigns on various platforms, ensuring cost-efficiency and strong ROI
* Conducting keyword research to identify growth opportunities and refine targeting
* Creating engaging ad copy and collaborating with content/design teams for seamless user journeys
* Monitoring performance metrics, delivering actionable insights to stakeholders

Requirements:
The ideal candidate will possess:
* 3+ years of experience in managing PPC campaigns, preferably in multi-site or agency environments
* Expertise in Google Ads, Bing Ads, and social media platforms
* Strong analytical mindset with data interpretation expertise
* Excellent communication skills for technical and non-technical audiences

Estimated Salary: £35,000 - £45,000 per annum + bonus, based on industry standards for this role in Preston.

Location: This role is based in Preston, but involves working remotely with occasional office attendance.

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