Global Media and Content Lead

1 day ago

London, Greater London, United Kingdom Vodafone Full time

As a Global Media and Content Lead at Vodafone, you will play a crucial role in shaping the brand's media and content strategy. Your responsibility will be to develop and implement a comprehensive plan that aligns with the company's Spark Growth programme.

Role Purpose

The Senior Media & Content Manager is responsible for developing and implementing the brand media and content activities for Vodafone Business as part of our Spark Growth programme. This will include managing the media strategy for brand level campaigns (including Media Mix Models), ensuring the successful delivery global content partnerships (including for key sponsorships) and creating, in conjunction with other teams, a VB social media strategy.

This involves owning the brand media strategy for VB globally, aligning it with our Spark growth agenda and working with markets, group teams and agencies to roll-out. You will also manage the development and roll out of Global Media Partnerships across both Group & OpCos – covering implementation of editorial and native content.

In addition, you will develop a VB Social Media strategy (including global LinkedIn strategy), in conjunction with external comms and digital campaigns teams. Your focus will be on tracking the effectiveness of programmes through robust measurement and reporting (including MMM) – identifying key learnings and recommendations for future activity.

You will provide effective guidance to group and opco marketing teams on effective, best practice media strategies and tactics. Close collaboration with the wider Group Business Marketing team, as well as Group teams (Group Brand, External Affairs) and Marketing contacts in local markets is essential.

What You'll Do
  • Owning the brand media strategy for VB globally aligning it with our Spark growth agenda and working with markets, group teams and agencies to roll-out.
  • Managing the development and roll out of Global Media Partnerships across both Group & OpCos – covering implementation of editorial and native content.
  • Developing a VB Social Media strategy (including global LinkedIn strategy), in conjunction with external comms and digital campaigns teams.
  • Track the effectiveness of programmes through robust measurement and reporting (including MMM) – identifying key learnings and recommendations for future activity.
  • Provide effective guidance to group and opco marketing teams on effective, best practice media strategies and tactics.
Requirements
  • Experience of B2B media landscape, best practices and measurement (including media mix modelling)
  • Strong understanding of effective B2B Social Media
  • Excellent inter-personal and communication skills
  • Experience of creating and delivering effective Global Media Partnerships
  • Excellent planning & programme management skills
  • Agency management experience
  • Experience of working in the communications/technology sector
Benefits

We offer a competitive salary ranging from £60,000 - £80,000 per annum, depending on experience. In addition, you will receive hybrid working arrangements, generous parental leave, four Spirit Days a year to focus on your personal development and wellbeing, and a host of other great benefits too.

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