Marketing Manager

5 days ago

London, Greater London, United Kingdom Michael Page Marketing Full time

Job Summary

The role of Marketing Manager will be responsible for delivering market-leading customer contact strategies, communications, and campaigns across the entire lifecycle, from prospect conversion through to customer in-life engagement, renewal, and advocacy.

Company Overview

Michael Page Marketing is a leading recruitment agency specializing in marketing and sales professionals. We are seeking an experienced Marketing Manager to join our team on a 12-month interim basis.

Key Responsibilities

  • Develop and execute multi-channel CRM campaigns across the customer lifecycle, maximizing opportunities for targeting, personalization, and conversion rate optimization.
  • Deliver campaigns end-to-end from ideation through to setting up journey flows, data extensions, and deployment.
  • Define and track key performance metrics; work with the team to manage campaign performance.
  • Apply test and learn methodology to optimize results.
  • Scope new pilots, initiatives, and capabilities.
  • Inspire, motivate, and support the wider team to think, act, and deliver their best to execute the strategy.
  • Collaborate with and manage stakeholders and agency partners.
  • Feed into the budget tracking process and define annual budget requirements.

Requirements

  • Ability to create marketing initiatives that drive acquisition, behavior-change, engagement, loyalty, and/or retention.
  • Proven successful experience in developing segmented, personalized, and tailored email campaigns.
  • At least 5+ years of experience working with Salesforce Marketing Cloud or a similar campaign management tool.
  • Experience of directing and managing agency support.
  • Excellent written and spoken communications skills.
  • Experience of preparing and managing budgets.
  • Demonstrable experience in sharing expertise to up-skill other team members.
  • Demonstrable experience in achieving targets/results.

What We Offer

  • 12-month FTC opportunity.
  • Salary up to £60,000.
  • ASAP start.
  • London-based, 3 days a week in the office.
  • Reporting into the Senior Marketing Manager.

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