Web Insights Specialist
7 days ago
**Job Title:** Web Insights Specialist
**Company Overview:
Proteintech is a leading biotechnology company that develops innovative products for life science research. We are passionate about delivering high-quality solutions to scientists, helping them make breakthroughs that shape the world.
**Job Summary:
We are seeking a skilled Web Insights Specialist to join our marketing team. As a key player in our team, you will play a crucial role in enhancing the digital presence of our brand by providing actionable insights on how to achieve this using your analytics expertise.
**Responsibilities:
- Analyse website traffic patterns, user interactions, and behaviour to identify opportunities for growth.
- Track key metrics such as user engagement, user flows, and page load times to optimise performance.
- Collaborate with the content team to develop targeted content strategies based on keyword research and trend analysis.
- Monitor organic search performance and suggest improvements to increase visibility.
**Requirements:
- Strong background in data analytics and the ability to create compelling visualisations, dashboards, and reports.
- Proficient with data visualization tools such as Power BI, Tableau, or Google Looker Studio.
- In-depth experience in GA4, including mastery of digital marketing metrics, campaign tracking, and performance analysis across SEO, PPC, and other digital channels.
- Familiarity with GTM and expertise in advanced tagging and troubleshooting.
**Estimated Salary: £50,000 - £60,000 per annum
**Location:** Manchester, UK (office-based)
**Start Date:** To be discussed during the interview process
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