Web Experience Specialist
3 weeks ago
Salary: Competitive + Pension Contract: Full-time
Manchester (full time, office based)
Proteintech is an international biotechnology company that manufactures antibodies, ELISA kits and proteins for use in life science research. Proteintech manufactures all its own products to the highest standards possible, with complete control over the whole manufacturing, validation and QC process. 250,000+ citations of Proteintech products demonstrates what matters most to the company: the success of its reagents in the hands of scientists, helping them make discoveries that change and explain the world around us.
Proteintech is looking for a talented Web Analytics Specialist to join our marketing team. You will play a pivotal role in improving the digital presence of the Proteintech brand by providing insight on how best to achieve this using your analytics experience and skill set. Analyse website traffic patterns, user interactions, and behavior
· Provide insights that improve website usability and user engagement
· Conduct A/B tests and multivariate experiments to refine user experience based on data-driven findings
· Work closely with the content team to identify high-performing keywords and trends
· Monitor organic search performance and suggest ways to increase visibility
· Generate and present reports that highlight website performance, user engagement, and key insights
· Provide actionable, data-driven recommendations to improve website traffic, content strategy, and user satisfaction
· Validate the accuracy of all collected data by troubleshooting tracking issues and ensuring proper implementation of tracking tools
Strong background in data analytics and the ability to create impactful visualisations, dashboards and reports.
Experienced with data visualization tools such as Power BI, Tableau or Google Looker Studio.
Extensive experience in GA4 – including deep understanding of digital marketing metrics, campaign tracking, and performance analysis across SEO, PPC, and other digital channels.
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