Senior CRM Business Development Manager
2 months ago
About the Role
Funding Circle is seeking a highly skilled Senior CRM Executive to join our team. As a Senior CRM Executive, you will be responsible for leading the development and build of CRM projects and communications to support a range of lifecycle stages for our products.
Key Responsibilities
- Develop and implement CRM strategies to drive applications, support funnel conversion, gather insights on customer experience, deliver onboarding or offboarding as part of the role.
- Work with CRM stakeholders, analytic and data partners to define audience segmentation approaches and contact strategies for both manual and automated campaigns.
- Measure results, propose optimisations and make change happen - this is more than a campaign delivery role and you will have scope to reform and improve our customer messaging approaches.
- Lead one of our products CRM processes and take ownership.
- Proactively problem solve, identify and confidently mitigate any risks, issues or control weaknesses that arise in your day-to-day.
Requirements
- A growth mindset, driven, smart and able to think on your feet.
- Email marketing channel know-how (2+ years) with a strong sense of how to deliver CRM campaigns 'hands on' via an ESP or customer engagement tool - knowledge of at least one platform is essential and some knowledge of HTML is preferred.
- A solid understanding of the data requirements of a CRM campaign and the challenges that lie therein.
- Appreciative of creative and an ability to create thoughtful customer messaging.
- An interest in SME business finance and the ability to connect with the product types and thought patterns involved in the sector.
About Funding Circle
Funding Circle is a leading online marketplace lender that provides small businesses with access to fast and flexible funding. We are committed to building diverse teams and welcome applications from candidates with a range of backgrounds and experiences.
What We Offer
- A competitive salary and benefits package.
- The opportunity to work with a leading fintech company and make a real impact on the lives of small businesses.
- A dynamic and supportive team environment.
- Ongoing training and development opportunities.
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