Conference and Events Professional

6 days ago

Leeds, Leeds, United Kingdom Leeds City Council Full time
About the Role

We are seeking a highly skilled and experienced Business Development Manager to join our team at Leeds City Council. As a key member of our Destination Marketing and International Relations Team, you will play a crucial role in supporting the development and delivery of our proactive research and sales strategy to generate and convert national and international association conference, meetings, incentives, event, and exhibition leads into confirmed business placed in Leeds.

Key Responsibilities
  • Develop and implement a proactive strategy to attract sizeable national and international association conference business and position Leeds as a world-class conference, event, exhibition, incentives, and visitor economy destination.
  • Research and optimize market research and intelligence to identify and target leads, combining with direct travel trade sales to augment the offering and drive ROI.
  • Generate and convert new regional, national, and international MICE business leads for Leeds in partnership with sales teams of relevant key product and stakeholders in the city and where appropriate across the region.
  • Attend key national and international industry exhibitions, events, and sales missions to raise the profile of Leeds as a destination and promote the sales function of the Conference Leeds team.
  • Combine travel trade and leisure visitor economy sales as and when required, adapting the offering to target audiences and maximizing return on investment.
  • Attend destination and industry forums to establish and develop a leading position for Leeds as a destination and as a leading organization within this industry, while also maintaining awareness of competitor developments.
  • Identify and deliver commercial relationships with other stakeholders where there is a mutual benefit to deliver MICE and travel trade business.
  • Assist with the visitor economy stakeholder engagement program, leveraging relationships to facilitate a collaborative approach in conferencing city proposition delivery.
  • Regularly update and formally report to the Visitor Economy Manager on enquiries, projects, successes, and performance measurement of sales activity in line with KPIs.
Requirements
  • Detailed knowledge and understanding of the leisure and business product in Leeds and an understanding of the Leeds Visitor Economy Service.
  • Detailed knowledge and understanding of the MICE industry within relevant regional, national, and international target markets.
  • Experience of working within a commercial sales environment, developing pipelines, targets, and the successful delivery of KPIs and performance measurements.
  • Experience of competitive bid tendering within a MICE environment.
  • A track record of generating new business leads and converting new enquiries to sales successes.
  • Knowledge of up-to-date sales channels and techniques.
  • Ability to build and maintain positive, professional relationships with local, regional, and national partners and stakeholders at all levels.
  • Experience of successful attendance at relevant sales missions, exhibitions, and events.
  • Ability to work at a regional, national, and international level.
  • Ability to develop and adapt relevant sales toolkits, bidding, winning, and delivery of large association conference business.
  • Ability to adopt an innovative and creative approach to the requirements of the role.
  • Ability to communicate effectively, responding appropriately to target audiences.
  • Ability to work to tight deadlines and deploy internal and external resources effectively.
  • Understanding of corporate work priorities and ability to demonstrate a proactive, flexible, and targeted approach to developing and acting upon sales opportunities.
  • Ability to plan and organize own work in a demanding environment.
Desirable Requirements
  • Product and sector knowledge of Leeds and the City Region and wider UK offer.

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