Senior Marketing Manager

3 weeks ago


Kearsley, Bolton, United Kingdom mydentist Full time

About the Role

We are seeking a highly experienced Senior Marketing & CRM Manager to join our Marketing Team at mydentist. As a key member of our team, you will be responsible for developing and implementing online and offline marketing strategies, including digital marketing campaigns and CRM best practices.

Key Responsibilities

  • Oversee all patient marketing and communications, both internally and externally
  • Develop and implement online and offline marketing strategies, including digital marketing campaigns
  • Lead and deliver on website SEO strategy and implementation
  • Analyse and optimise campaign performance metrics for maximum marketing ROI
  • Implement CRM best practices across email marketing, SMS, and letter
  • Grow and maintain the patient database, ensuring data integrity and compliance with data protection regulations
  • Analyse customer data and market trends to identify opportunities for growth and optimisation
  • Work with the PR and social team to support practice organic social pages and drive best practice for paid social campaigns
  • Project manage the delivery of national projects in collaboration with internal specialist functions
  • Ensure all in-practice marketing is monitored and developed to practice needs

About You

We are looking for a highly organised and experienced marketing professional with excellent stakeholder management skills. You will have a proven track record of developing and implementing successful marketing strategies, with a good understanding of lead generation, digital marketing, CRM planning, and multi-channel marketing.

What We Offer

  • Competitive salary
  • Holidays rising to 30 days per year with service (plus bank holidays)
  • Annual Support Centre bonus scheme
  • Company car benefit
  • Health and wellbeing benefits, including a virtual GP service and Employee Assistance Programme helpline
  • Access to fantastic discounts at cinemas, major retail brands, restaurants, and coffee chains
  • Recognition schemes, including Support Centre Heroes and service awards

How to Apply

If you are a motivated and experienced marketing professional looking for a new challenge, please click to apply now.



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