Senior Marketing Manager
3 weeks ago
About the Role
We are seeking a highly experienced Senior Marketing & CRM Manager to join our Marketing Team at mydentist. As a key member of our team, you will be responsible for developing and implementing online and offline marketing strategies, including digital marketing campaigns and CRM best practices.
Key Responsibilities
- Oversee all patient marketing and communications, both internally and externally
- Develop and implement online and offline marketing strategies, including digital marketing campaigns
- Lead and deliver on website SEO strategy and implementation
- Analyse and optimise campaign performance metrics for maximum marketing ROI
- Implement CRM best practices across email marketing, SMS, and letter
- Grow and maintain the patient database, ensuring data integrity and compliance with data protection regulations
- Analyse customer data and market trends to identify opportunities for growth and optimisation
- Work with the PR and social team to support practice organic social pages and drive best practice for paid social campaigns
- Project manage the delivery of national projects in collaboration with internal specialist functions
- Ensure all in-practice marketing is monitored and developed to practice needs
About You
We are looking for a highly organised and experienced marketing professional with excellent stakeholder management skills. You will have a proven track record of developing and implementing successful marketing strategies, with a good understanding of lead generation, digital marketing, CRM planning, and multi-channel marketing.
What We Offer
- Competitive salary
- Holidays rising to 30 days per year with service (plus bank holidays)
- Annual Support Centre bonus scheme
- Company car benefit
- Health and wellbeing benefits, including a virtual GP service and Employee Assistance Programme helpline
- Access to fantastic discounts at cinemas, major retail brands, restaurants, and coffee chains
- Recognition schemes, including Support Centre Heroes and service awards
How to Apply
If you are a motivated and experienced marketing professional looking for a new challenge, please click to apply now.
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