Senior Marketing Manager

3 weeks ago

Kearsley, Bolton, United Kingdom mydentist Full time
Senior Marketing & CRM Manager Role

At mydentist, we're seeking a highly skilled Senior Marketing & CRM Manager to join our Marketing Team. As a key member of our team, you'll be responsible for overseeing all patient marketing and communications, both internally and externally. Your primary focus will be on developing and implementing online and offline marketing strategies, including digital marketing campaigns and CRM best practices.

Key Responsibilities
  • Develop and implement online and offline marketing strategies, including digital marketing campaigns and CRM best practices.
  • Oversee and manage paid digital campaigns, including Google Analytics and dotdigital.
  • Lead and deliver on website SEO strategy and implementation.
  • Analyse and optimise campaign performance metrics for maximum marketing ROI.
  • Implement CRM best practices across email marketing, SMS, and letter.
  • Grow and maintain the patient database, ensuring data integrity and compliance with data protection regulations.
  • Analyse customer data and market trends to identify opportunities for growth and optimisation.
  • Work with the PR and social team to support practice organic social pages and drive best practice for paid social campaigns.
  • Project manage the delivery of national projects in collaboration with all relevant internal specialist functions.
  • Ensure all in-practice marketing is monitored and developed to practice needs.

Requirements
  • An experienced marketing professional with excellent stakeholder management skills.
  • Proven experience as a strategic Senior Marketing Manager.
  • Good understanding of lead generation, digital marketing, CRM planning, and multi-channel marketing.
  • Excellent communicator at all levels, both verbally and in writing.
  • Excellent copywriting, proofing, and attention to detail.
  • Analytical mindset, with the ability to translate data into actionable insights and interpret data to drive decision-making.
  • Demonstrated success in developing and implementing successful marketing strategies.
  • Knowledge and experience of CRM systems, email platforms, and compliance with data protection regulations.
  • Understanding and experience of working with Google Analytics, dotdigital, and Brightedge tools.

What We Offer
  • Competitive salary.
  • Holidays rising to 30 days per year with service (plus bank holidays).
  • Annual Support Centre bonus scheme.
  • Company car benefit.
  • Health and wellbeing benefits, including a virtual GP service and Employee Assistance Programme helpline.
  • Access to fantastic discounts at cinemas, major retail brands, restaurants, and coffee chains.
  • Recognition schemes, including Support Centre Heroes and service awards.

How to Apply

Build a fulfilling career with us, where you'll find the opportunity to develop your skills and shape your work life with the support of a caring and inclusive team who support one another.

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