Product Marketing Manager
3 weeks ago
Established in West Birmingham, BMS Performance is a leading specialist in medical mobility equipment.
We are seeking a hands-on Product Specialist to join our team. The successful candidate will be responsible for introducing best-in-class products into the UK & Eire market, conducting benchmarking and setting market pricing, developing sales, marketing, and training tools to assist the implementation of products to both internal and external customers.
The ideal candidate will have excellent communication skills, both written and verbal, and be proficient with Microsoft Package and Adobe Creative Cloud. Additionally, they must have excellent and confident presentation skills, technical aptitude, curiosity around products, and the ability to learn quickly and understand technical products.
Apart from a competitive salary of £40,000 - £43,000 (+ Bonus + Company Car), we also offer a dynamic work environment where you can take ownership of the product portfolio and make a significant impact on our business.
Responsibilities:
- Total ownership of the new product introduction process, and product lifecycle from launch to discontinuation
- Developing marketing proposals for new products i.e. copy writing, brochures, posters, social media, digital content, sale support tools
- Conducting market and competitor analysis and setting end product and spares market pricing
- Input into commercial strategies via new product commercial kick off meetings
- Delivering product sales & technical training for new products to both internal and external customers
- Support the marketing team with organisation, strategy, and follow-up for events
- Attend and support the set up and delivery of all UK marketing events including: One off trade and end user exhibitions (PMG, Naidex, ESS), one off product launch events & annual NHS product awareness days
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