Digital Marketing Strategist
1 week ago
Role Overview:
The ideal candidate will lead the marketing and ecommerce strategy for launching a new brand in the UK, working closely with the global brand team and European DTC team. This role will oversee the consumer journey across various channels, including ATL, content, social media, and performance marketing, as well as optimising the e-commerce experience through merchandising, promotions, and CX.
Key Responsibilities:
- Develop and implement a marketing and ecommerce strategy for the new brand launch
- Manage content to build a strong social media presence, including Meta and TikTok
- Populate website content and set up social media channels
- Support DTC strategy to increase website traffic and conversion
- Manage a digital marketing budget
- Establish pricing and merchandising strategies, including promotions
- Distribute a brand through online marketplaces, primarily Amazon 3P
- Develop a CRM strategy
- Support SEO guidance and onsite content development
- Manage the website CMS, ideally Adobe Commerce
Requirements:
This role requires experience in leading marketing and ecommerce strategies, with a focus on launching new brands. The ideal candidate will have a strong background in digital marketing, including social media management, website content development, and CRM strategy.
What We Offer:
£38,000 per annum, with a hybrid working model (2/3 days a week) in Manchester City Centre. This is a contract role, lasting 6/9 months, and is outside IR35.
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