Shopper Marketing Professional

3 weeks ago


Merseyside, United Kingdom The Advocate Group Full time

Shopper Marketing Manager

The Advocate Group is seeking a highly skilled Shopper Marketing Manager to join their team. As a key member of the grocery customer team, you will be responsible for developing and executing a 12–18-month shopper marketing plan that aligns with the company's brand and customer strategies.

Key Responsibilities:

  • Develop and execute a shopper marketing plan that drives business results and enhances the customer experience.
  • Lead the charge on shopper messaging and brand activation, ensuring products resonate with consumers at every touchpoint.
  • Collaborate with customer marketing teams to ensure seamless implementation and maximum impact.
  • Evaluate the effectiveness of campaigns and identify opportunities for improvement.
  • Manage key agency relationships and lead product sampling initiatives to further elevate brands.

Requirements:

  • A seasoned Shopper Marketing professional with a deep understanding of shopper behaviour, digital platforms, and e-commerce.
  • A strategic thinker who can translate brand objectives into actionable shopper marketing plans.
  • A collaborator with strong relationship-building skills across teams and with external partners.
  • A driven, results-focused individual with proven examples of successful activations within your roles.

The Advocate Group is an equal opportunities employer and welcomes applications from all suitably qualified persons.



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