Shopper Marketing Manager

2 days ago

Merseyside, United Kingdom The Advocate Group Full time

Shopper Marketing Manager


Are you ready to shape the future of some of the UK's most beloved food and drink brands?


The Advocate Group have partnered with a major food & beverage company that are on the lookout for a highly proficient Shopper Marketing Manager that will play a pivotal role in bringing their brands to life. The business is shining a spotlight on their shopper function so this is an incredible opportunity to make your mark


This role will look after key grocery customers, be pivotal in gaining solid ROI and creating the roadmaps for the business. The Shopper Marketing Manager will report to an epic CMO, who is a passionate leader with a great background. A brilliant leader to learn from.


What You’ll Do:

  • Develop and execute a 12–18-month shopper marketing plan, grounded in shopper insights, that aligns with our brand and customer strategies.
  • Lead the charge on shopper messaging and brand activation, ensuring products resonate with consumers at every touchpoint.
  • Own the customer calendar, working closely with customer marketing teams to ensure seamless implementation and maximum impact.
  • Evaluate the effectiveness of campaigns, whilst continuously looking at opportunities to improve
  • Manage key agency relationships and lead product sampling initiatives to further elevate brands.


Who You Are:

  • A seasoned Shopper Marketing professional with a deep understanding of shopper behaviour, digital platforms, and e-commerce.
  • A strategic thinker who can translate brand objectives into actionable shopper marketing plans.
  • A collaborator with strong relationship-building skills across teams and with external partners.
  • A driven, results focused individual with proven examples of successful activations within your roles


If this opportunity excites you, I’d love to hear from you


For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered.



The Advocate Group are the exclusive talent partner for this appointment. All direct or third-party applicants will be forwarded to The Advocate Group for processing.


We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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