Digital Marketing Director Paid Search

2 weeks ago

London, Greater London, United Kingdom MyTutor Full time
Unlock Your Potential as a Senior Paid Search Marketing Executive

We are MyTutor, the UK's leading online platform for one-to-one learning. Our mission is to create a future where access to high-quality learning is stress-free for those who can afford it, and funded for those who can't.

This role offers an incredible opportunity to impact business metrics and contribute to the future of education. As a Senior Paid Search Marketing Executive, you will lead our Paid Search channel forward, driving customer acquisition through day-to-day optimisation of search campaigns.

You will collaborate closely with the Performance Marketing Manager on projects key to our development strategy. Your expertise will enhance channel performance by identifying new opportunities and implementing best practices.

Safeguarding is everyone's business at MyTutor - we are committed to safeguarding and promoting the welfare of children, young people and adults. This post is subject to a Basic DBS check.

The Opportunity:
  • Develop, implement, and manage paid search campaigns across Google Ads and Bing Ads.
  • Conduct keyword research, search query reports, ad copy creation, and bid management to optimise campaigns.
  • Monitor and adjust bids, budgets, and strategies to achieve targets for clicks, conversions, and cost per acquisition (CPA).
  • Prepare and present regular performance reports to stakeholders, highlighting key metrics, trends, and insights.
  • A/B test ad copies, landing pages, and bidding strategies to enhance campaign performance.
Requirements:
  • 3+ years of hands-on experience in managing paid search campaigns, preferably in an agency or in-house environment.
  • Ability to work from our London office near Brick Lane 1+ days per week.
  • Proven track record of successful campaign management with measurable results.
  • Highly analytical, with the ability to interpret data and generate insights.
What We Offer:
  • A salary of £35,000 to £40,000.
  • Hybrid working, with 1 day a week spent from our London office (Brick Lane).
  • 25 days holiday, plus 1 'time for me' day and flexible bank holidays.
  • Flexible working arrangements possible, around MyTutor's core hours.
  • Workplace pension & salary exchange scheme.
  • Health & Wellbeing benefit options, plus cycle, tech and gym schemes.
  • Enhanced parent policies and workplace nursery scheme.
  • A personal L&D budget of up to £350, pro-rated for part-time employees.

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