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Digital Marketing Specialist
2 months ago
Job Opportunity
Central Employment is seeking a skilled PPC Manager to join their team of professionals in the digital marketing industry.
About the Role
We are looking for a highly motivated and organized individual with a passion for data-driven digital marketing solutions. The successful candidate will have prior experience in running advertising campaigns across Google and Microsoft Search, as well as knowledge of how to monitor search ad performance and make changes to improve results.
Key Responsibilities
- Analysis and Recommendations: The PPC Manager will be responsible for analyzing data and making recommendations for improvements within the platforms.
- Quality Assurance: Ensuring that all work is of the highest quality and that QA processes are being followed.
- Performance Monitoring: Closely monitoring performance and making recommendations for improvements, including ownership of test and learn roadmaps.
- Reporting and Presentations: Supporting with pulling, analyzing, and presenting reports on a weekly basis.
- Trend Analysis: Spotting trends within the data and analyzing to deliver learnings to clients.
- Campaign Analysis: Post-campaign analysis of campaigns and briefs.
- Testing Frameworks: Creating testing frameworks and roadmaps.
Requirements
- Analytical Mindset: Having an analytical mindset that is comfortable with numbers and lots of data.
- Platform Experience: Working with Google, Microsoft, and Search Ads 360 platforms to make day-to-day changes, analyze information, and design test and learn roadmaps.
- Client Communication: Being comfortable speaking to clients on a weekly basis.
- Team Player: Being a team player and developing talent within the marketing team to help them achieve their full potential.
- Technical Skills: Being proficient with Microsoft Word, Excel, and PowerPoint, as well as having experience with Google and Microsoft, SA360, or other third-party bidding platforms.
- Presentation Skills: Having experience pitching search ideas to clients and delivering presentations, while promoting an understanding of how search advertising feeds into the wider marketing mix.
What We Offer
- Competitive Salary: Up to £42,000 DOE.
- Excellent Staff Benefits.
- Hybrid Working Pattern: Newcastle/hybrid working pattern.
