Digital Marketing Specialist

1 month ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom CV-Library Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at BeTechnology Group in Newcastle upon Tyne. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to drive business growth and improve search rankings.

Key Responsibilities:

  • Strategise and implement SEO and PPC campaigns to improve search rankings and manage pay-per-click campaigns effectively.
  • Manage and create paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and Instagram, ensuring maximum ROI.
  • Oversee website performance, updates, and user experience improvements to ensure strong digital presence.
  • Develop and execute lead generation strategies through targeted email campaigns and other digital channels.
  • Produce engaging and informative content across various platforms to support marketing and sales campaigns.
  • Track, analyse, and report on campaign performance metrics to guide strategy adjustments and ensure marketing goals are met.

Requirements:

  • A minimum of 3 years of experience in a digital marketing role.
  • Proven track record in SEO, PPC, and Paid Ads management.
  • Strong experience in social media management, email marketing, website management, and content creation.
  • Strong interpersonal skills with the ability to collaborate with the sales and wider marketing team.


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