Digital Marketing Specialist

1 day ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Thoughtworks Inc. Full time
Job Summary

We are seeking a Digital Marketing Specialist to join our team in Newcastle, UK. As a Digital Marketing Specialist, you will work closely with local vertical market sales teams to support the development, implementation and reporting of field marketing strategies that align with local market goals.

About the Role
  • Plan and execute creative marketing events, such as client roundtables, conferences, webinars, and client events, to support middle and bottom of funnel pipeline progression.
  • Collaborate with field marketing colleagues and the global campaign center team to localize and execute global marketing campaigns effectively within the region.
  • Tailor messaging and positioning of campaigns to fit the local market's nuances, ensuring alignment with regional business objectives.
  • Provide the sales team with up-to-date marketing materials, including product brochures, presentations, case studies, and competitive analysis reports, to support sales efforts.
  • Participate in sales team training to ensure they fully understand and can articulate campaign value propositions and key messaging.
  • Support the implementation of campaigns to activate and engage new and existing clients, driving revenue growth and customer satisfaction.
  • Create campaign web pages (AEM), manage lists (CRM), write social media copy, and brief designers to deliver high-quality marketing assets.
  • Measure and report on the success of field marketing activities, ensuring all activities are tracked in CRM (e.g., Salesforce) for data-driven decision-making.
Key Skills
  • Ability to manage multiple projects and adapt to change, prioritizing tasks to meet deadlines.
  • Strong analytical and problem-solving skills, with experience in data analysis and interpretation.
  • Excellent communication and interpersonal skills, with ability to collaborate with cross-functional teams.
  • Creative thinking and ability to generate new ideas, applying innovative solutions to marketing challenges.
  • Attention to detail and a can-do attitude, ensuring high-quality results and meeting expectations.
  • Team-oriented and able to work autonomously, with self-motivation and discipline to achieve goals.
What We Offer

We offer a competitive salary range of £45,000 - £60,000 per annum, depending on experience, plus benefits including a generous holiday allowance, flexible working hours, and opportunities for professional development and career growth.

Join Thoughtworks and thrive in a dynamic environment that values innovation, creativity, and collaboration. Our cultivation culture empowers employees to learn from each other, grow professionally, and achieve their full potential.



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