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Digital Marketing Specialist

2 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom be:technology Full time

We are seeking a skilled Digital Marketing Executive to partner with our team at be:technology in Newcastle upon Tyne. This exciting opportunity involves driving the company's growth through hands-on marketing efforts.

Key Responsibilities:

  • SEO and PPC Campaigns: Develop and execute digital marketing strategies to improve search rankings and manage pay-per-click campaigns effectively.
  • Paid Ads and Social Media: Manage and create paid advertising campaigns across platforms, ensuring maximum ROI.
  • Website Management: Oversee website performance, updates, and user experience improvements to ensure a strong digital presence.
  • Lead Generation and Email Marketing: Develop and execute lead generation strategies through targeted email campaigns and other digital channels.
  • Content Creation: Produce engaging and informative content across various platforms to support marketing and sales campaigns.
  • Data Analysis and Reporting: Track, analyse, and report on campaign performance metrics to guide strategy adjustments and ensure marketing goals are met.

Requirements:

  • A minimum of 3 years of experience in a digital marketing role.
  • Proven track record in SEO, PPC, and Paid Ads management.
  • Strong experience in social media management, email marketing, website management, and content creation.
  • A good understanding of lead forensics.
  • Enthusiastic, innovative, and highly motivated with a desire for a hands-on role.
  • Strong interpersonal skills with the ability to collaborate with the sales and wider marketing team.