Digital Marketing Optimization Specialist
1 month ago
About Us
At Therabody, we are committed to inspiring and enabling every body and mind to keep moving. We believe in the importance of wellness and the impact it has on our daily lives. As a Marketing Data Insights Analyst, you will play a crucial role in helping us achieve our mission.
Job Description
We are seeking a highly skilled Marketing Data Insights Analyst to join our team. The successful candidate will be responsible for monitoring, analyzing, and deriving insights from customer data to improve the performance of our digital channels. This is a great opportunity to work with a leading wellness tech company and contribute to the development of our digital marketing strategies.
Responsibilities
- Monitor and analyze customer data to identify trends and opportunities for improvement.
- Develop and maintain dashboards and reporting tools to track key performance metrics.
- Partner with media and lifecycle marketing teams to implement data-driven marketing strategies.
- Analyze marketing data to provide insights and recommendations for campaign optimization.
Requirements
- Extensive experience with website tagging, digital analytics tools, and data reporting.
- Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards.
- Experience with data platforms such as CDPs and DMPs is required.
- Familiarity with complex data analysis, cluster analyses, and managing large data sets.
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