Digital Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Title: Digital Marketing Specialist

Tribal Tech - The Digital, Data & AI Specialists is seeking a highly motivated and experienced Digital Marketing Specialist to join our team in London. As a key member of our digital marketing department, you will play a crucial role in planning, executing, and optimizing campaigns across paid search (PPC) and paid social channels.

**Salary:** £45,000 - £60,000 per annum, depending on experience.

We're looking for an ambitious and results-driven individual who can drive growth and deliver outstanding results in line with each client's unique needs. You will be responsible for managing budgets, making informed decisions to maximize performance while meeting financial targets.

The ideal candidate will have minimum 1-2 years' experience in paid media, ideally within an agency setting, and proficiency in Google Ads, Facebook Ads Manager, and other paid social platforms. Strong analytical skills, excellent verbal and written communication skills, and attention to detail are essential.

About the Role:
Campaign Management: Plan, launch, and manage paid search and paid social campaigns across platforms to achieve KPIs.
Optimization: Monitor and optimize campaigns daily, including keyword management, bid adjustments, audience segmentation, and creative testing to maximize return on ad spend (ROAS).
Analysis & Reporting: Track, analyze, and report on campaign performance, providing actionable insights to enhance future campaigns.
Budget Management: Oversee campaign budgets, making informed decisions to maximize performance while meeting financial targets.
Creative Collaboration: Work closely with the creative team to develop engaging ad copy, visuals, and other assets that align with campaign goals and brand guidelines.
Client Communication: Collaborate with Account Managers to update clients on campaign progress, discuss strategy, and address any adjustments needed.

Requirements:
  • Experience: Minimum of 1-2 years' experience in paid media, ideally within an agency setting.
  • Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, and other paid social platforms; experience with Google Analytics or similar tools.
  • Analytical Skills: Strong analytical mindset with experience in interpreting data and deriving actionable insights.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present insights clearly and confidently to clients and team members.

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