Digital Marketing Lead
1 day ago
Tbwa Chiat/Day Inc is seeking an experienced Social Media and Content Director to lead a team of UK and European based Social Media Managers and Content Creators. This role requires a strong understanding of social media strategies and best practices, as well as excellent leadership and communication skills.
Key Responsibilities:
- Develop and implement social media strategies across a range of brands, ensuring alignment with client objectives.
- Lead and support a team of UK and European based Social Media Managers and Content Creators, providing guidance and direction on social media initiatives.
- Collaborate with the data delivery team to inform SMM objectives and measurements, ensuring accurate reporting and benchmarking.
- Work closely with the Digital Marketing, Media and Commerce team to ensure fully connected consumer journeys land for the brands, on time in full.
- Provide expert advice to clients on social media best practices, ensuring effective execution of social strategies.
Requirements:
- 6+ years of experience working on social in agencies or brands, Europe-based.
- Experience working with an enterprise social media management tool.
- Proven work experience as a social media manager.
- Social metrics aware & social content savvy.
- On the pulse of platform innovations and their applications to brands.
Estimated Salary: £95,000 - £115,000 per annum
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