Social Media Lead

3 weeks ago


Kingston upon Thames, Greater London, United Kingdom Tbwa ChiatDay Inc Full time
Job Description

We are seeking a skilled Social Media Lead to join our team in Kingston, England. As a key member of our Digital Marketing, Media and Commerce team, you will be responsible for leading and supporting a team of UK and European based Social Media Managers and Content Creators.

About the Role:
  • Lead SMM implementation across multiple brands, ensuring best practices are embedded and habitual behaviors are nurtured.
  • Sense-check trending reactive opportunities, reviewing cultural relevance against risk and protecting brand equity.
  • Develop social channel strategies, executing linked content/channel recommendations and media campaigns.
  • Collaborate with data delivery teams to inform SMM objectives and measurements in ongoing reporting deliverables.

The ideal candidate will have 6+ years of experience working on social media in agencies or brands, with a proven track record as a social media manager. You should be familiar with enterprise social media management tools and have a strong understanding of platform innovations and their applications to brands.

Key Responsibilities:
  • Oversee social first content excellence, partnering with client stakeholders to ensure effective execution.
  • Engage with clients, supporting SMMs in interactions and managing client expectations.
  • Set and optimize the team's perspective on social media, driving strategic decisions.

Salary: £55,000 - £65,000 per annum



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