Digital Merchandising Manager

3 weeks ago

Yeovil, Somerset, United Kingdom Screwfix Full time

Overview

Screwfix is seeking a highly skilled Digital Merchandising Manager to enhance the customer experience by planning and developing product placement to maximise sales and profitability.

This role will analyse market trends and collaborate with the Trading Managers to ensure the right products are available at the right time for our customers, driving positive conversion and sales growth.

Responsibilities

  • Support the Senior Merchandising Manager to execute the web merchandising strategies to deliver the ecommerce goals across the Web, App and In Store Digital Browse for both the UK & IE.
  • Supports overall excellence in delivery through effective collaboration with other merchandising managers.
  • Lead a team to implement tactics to continuously optimise and enhance the online customer experience with a view to constantly improving conversion and revenue.
  • Collaborate with the Digital Trading Managers to successfully launch new ranges and execute cyclical changes with the required supporting content & merchandising.
  • Constant evaluation and accountability of product content including attribute data, imagery and descriptions to optimise ecommerce revenue.
  • Ensure UGC (including but not exclusive to customer reviews and Q&A) is continuously improved, monitored and measured to drive an increase in conversion and improvement in customer experience.
  • Interrogate and leverage content merchandising tools . GA4, Content Square, Hot Jar, to constantly monitor and evaluate customer behaviour to support proposed changes and prioritisation of these changes.
  • Exploiting data, propose A/B testing opportunities to the Senior Optimisation Manager for conversion rate optimisation.
  • Ensure our website is fully elevated for SEO traffic and continuously provide timely recommendations and strategies to continuously improve rankings and share of voice
  • Champion reporting and dashboard creation for self- service to keep merchandising and the digital wider teams informed on ecommerce performance.
  • Work closely with the Digital Trading, Data Analytics, and CRO teams to gain deep insights and analytics, address issues, and implement meaningful changes
  • Serve as the key contact point for all 3rd party tools relevant to your specialism.
  • Conduct weekly, quarterly and cyclical reviews of our digital platforms, providing meaningful insight and suggestions, including performance of merchandising assets and other initiatives.
  • Coach a merchandiser using extensive understanding of web merchandising, elevating capability and driving best in class.
  • Conduct regular 1 to 1s and quarterly check ins, engaging team member through regular feedback, supported development and stretching performance objectives.

Qualifications

  • Analytical skills to analyse & interpret data to make timely and considered decisions & actions.
  • Ability to use GA4 and other merchandising tools at and advanced level
  • Preferable experience in Content Square or hot jar and Bazaar Voice
  • Full understanding of SEO including, technical and back linking
  • Experience using 3rd party tools specifically related to UGC.
  • In depth understanding of search journeys and platform capabilities, with preferred experience in Fredhopper or Algolia
  • Extensive experience in a similar role , preferably retail
  • Experience in managing and developing teams.
  • Customer focused approach

What's in it for me?

You do your best when you feel your best, so we've chosen benefits that truly matter and support your wellbeing.

Subsidised canteen: We offer a great selection of hot and cold food at our subsidised canteen, as well as a warm, inviting place for you to eat. So whether you prefer a packed lunch or an easy life, we cater to all.

Free parking: No one wants to spend their mornings circling around the car park. So whether you have a work vehicle or not, there'll always be a free spot for you and your car.

Parental leave policy: We offer Enhanced Family Leave for our UK and ROI based colleagues. Our policies and resources are inclusive for all parents and include enhanced pay terms and generous leave policies. We've put everything we think you should know on our dedicated intranet page, ready for when you need it. Find out more on our website.

Other benefits:

  • Award-Winning Pension Scheme
  • 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers
  • Company Bonus up to 20%
  • Award-Winning Apprenticeship Schemes
  • MyGym discounts
  • Cycle-to-Work Scheme
  • Enhanced Family leave
  • Retail Trust counselling services
  • Life cover

Sustainability at Screwfix

We're committed to building a better future for our community and our planet. That's why we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We're on a mission to put sustainability at the forefront of everything we do. Join us.

We've worked hard to create a culture of inclusivity and genuine community. We're a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you'll be listened to, encouraged, and given the tools and training you need to get ahead. You'll always know where you are with us. We're open. We're fair. And we believe in opportunities for everyone.

We believe in equity for all.

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