Digital Marketing Specialist

3 days ago

Crawley, West Sussex, United Kingdom Rentokil Pest Control South Africa Full time
Job Title: Accommodation Specialist

At Rentokil Initial plc, we are seeking a highly skilled Accommodation Specialist to join our team. As an Accommodation Specialist, you will play a crucial role in implementing our Paid Media Strategy and providing support to our markets on optimization strategies for Paid Search management and best practices.

Key Responsibilities:
  • Collaborate with the Paid Media Manager to develop and implement a comprehensive Paid Media Strategy
  • Offer expert advice and guidance to our markets on Paid Search optimization strategies and best practices
  • Contribute to the development of strategies and plans to enhance and maximize the Global ROI of Paid media
  • Execute paid search conversion rate tests, collect performance data, and utilize insights to drive optimization activities in global markets
  • Develop and maintain best practice documents and guides to share with markets
  • Stay up-to-date with the latest Google product betas and integrate successful ones into best practices
  • Maintain strong relationships with markets, keeping them informed of campaign progress and success
  • Monitor, analyze, and provide detailed reports and recommendations on paid media performance for markets, including audits and ROI analysis
  • Investigate account and agency issues and identify best-practice resolutions
  • Support Quality Score improvements across accounts
  • Share paid search insights with the SEO team and other digital channels
  • Use organic search insights to inform paid search strategies
  • Set up and manage accounts or campaigns as needed to drive acquisition
  • Lead the creation, development, and management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features on the main website
  • Assist with expanding into other paid marketing channels, such as Paid Social, Local Service Ads, Display, and Video advertising
Requirements:
  • Experience with Lookerstudio
  • Budget management skills
  • Previous experience working for an agency
Benefits:
  • Competitive salary
  • Hybrid working arrangement
  • Rentokil Initial Reward Scheme
  • 23 days' holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death-in-Service Benefit
  • Free parking
  • Bonus Scheme
  • Healthcare
  • Pension

We are an equal opportunities employer and welcome applications from diverse backgrounds and experiences.

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