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Executive Director of Global Food Brand Development

2 months ago

Manchester, United Kingdom Vertical Advantage Full time
Job Description

We are seeking an experienced marketing leader to join our team at Vertical Advantage as an International Head of Brand. This is an exciting opportunity to develop a premium global food brand into international markets and shape the roadmap for international expansion.

Key Responsibilities:

  • Develop the brand into international markets and help shape the roadmap for international expansion, supporting launches into new markets which has already begun.
  • Develop the current business in the US market and other functions such as Commercial, Category, and Supply to build the brand to turnover goals over the next 5 years.
  • Build business cases to support recommended new market launches.
  • Ensure the brand proposition can work at premium price points in new markets through consumer, category, and financial validation.
  • Develop appropriate marketing support plans for launch and beyond, based on best practices in other markets but tailored as needed for success.
  • Adapt the global NPD pipeline and portfolio strategy as appropriate for local market success.
  • Build strong relationships across the organization, including Marketing, Sales, Category, Finance, NPD, and local teams within our parent company.

Requirements:

  • Exposure to Brand Marketing/Trade Marketing/Activations/Commercial/Digital
  • Managerial experience for an FMCG business
  • Proven track record in the development of business and brands in international markets (US experience is desirable)
  • Experience with global-local ways of working
  • Commercial and financial acumen with an understanding of P&L and margin management
  • Exceptional interpersonal, leadership, and communication skills with an ability to develop strong collaborative relationships within the organization and across local markets
  • Strong stakeholder management skills