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Senior Brand Manager

1 month ago

Manchester, United Kingdom MPM Products Ltd. Full time
Senior Brand Manager - Global Brand Development

MPM Products Ltd. is seeking a Senior Brand Manager to develop and manage brand equity assets based on brand strategy, and to articulate brand DNA.

The ideal candidate will have experience supporting multiple markets and building strong working relationships with remote teams.

Key responsibilities include:

  • Developing strong working relationships with regional brand teams to gain insight and understanding in key markets.
  • Supporting the Marketing Manager with the delivery of the 5-year brand growth plan, to include reporting of KPIs.
  • Championing global brand health measurement within the business.
  • Supporting the Marketing Manager with the development of compelling brand propositions to drive equity for Reveal/Encore and increase brand value.
  • Leading the definition, communication of, and delivery of short- and long-term brand strategy.
  • Leading or supporting the Marketing Manager with the development and delivery of an engaging and effective global consumer brand communications strategy and plan.
  • Strongly contributing to the development of a global insight-driven annual brand plan and collaboration with regional marketing teams on input.
  • Own maintenance of Reveal/Encore visual identity and brand world.
  • Championing brand guardianship and best-in-class creative effectiveness at a global level in all forms.
  • Own the maintenance of brand guidelines and creation of supporting brand toolkits for both trade and consumer brand activation across all consumer touchpoints.
  • Developing and executing global brand B2C and B2B toolkits for brand and product innovation launches.
  • Supporting with approvals of regional websites to ensure consistent global brand identity.
  • Guiding the team to act as the day-to-day representative for brand on owned projects at global NPD/EPD stage gate project meetings and lead on platinum projects.
  • Leading or supporting the Marketing Manager to facilitate the sharing globally of marketing best practices, support collaboration and drive scalability of opportunities. Provide support to regional offices, liaising with key marketing counterparts at these locations.
  • Managing day-to-day relationships with counterparts in digital, design and communication agencies, including briefing and delivery, to ensure accurate and timely projects delivered within budget.
  • Updating of the global marketing budget where applicable– raising POs, tracking spent and invoice processing.

Requirements include:

  • Experience supporting multiple markets and building strong working relationships with remote teams.
  • IT literate including use of PowerPoint, Word, Excel, Outlook and Teams.
  • Understanding of brand development and activation within FMCG.
  • Ability to analyse results from which can be used to come up with suitable solutions that can solve brand-related issues.
  • Working within a fast-paced FMCG environment, there needs to be a willingness to roll up sleeves and take on new challenges as the business grows.
  • Brand development and communications experience.
  • Energy and a commitment to learn and develop in a marketing role.
  • Experience of managing marketing platforms and directing marketing activity.
  • Line management experience with proven ability to motivate, coach and develop reports to achieve high performance.