Digital Marketing Assistant

3 weeks ago

City Of London, United Kingdom Majorplayers Full time

Majorplayers is seeking a skilled Digital Marketing Assistant to join their team. As an Assistant Digital Marketing Manager, you will be responsible for managing the CRM, website, and customer loyalty programs.

This role will involve driving the strategy of the brand's email and push communications, creating email campaigns, and owning the CRM journey and its funnels. You will also be responsible for identifying opportunities to redefine metrics and automated dashboards to bring transparency to the performance of all digital communications.

Key Responsibilities:

  • Drive the strategy of the brand's email and push communications
  • Create email campaigns to deliver email effectiveness in line with the digital KPIs
  • Ownership of CRM journey and its funnels
  • Identify opportunities to redefine metrics and automated dashboards

Requirements:

  • Strong CRM experience from a B2C background
  • Strong experience with website management and improving the customer journey
  • Good at managing relationships with external agencies and internal stakeholders

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