Behavioural Change Strategist

4 days ago


Coventry, Coventry, United Kingdom SEVERN TRENT Full time
About the Role

We are seeking a skilled Behavioural Change Strategist to join our marketing team on a 12-month contract. Your primary focus will be driving our water efficiency programme, applying behavioural science principles to develop strategies and interventions that encourage customers to adopt sustainable practices.

Responsibilities
  • Develop and implement evidence-based behavioural change strategies to promote water saving habits among customers
  • Analyse customer data to identify key segments and tailor communication approaches
  • Work with the marketing team to design and deliver ongoing activity, testing, and optimising campaigns
  • Review customer research and recommend additional studies to inform strategies
Requirements
  • Proven expertise in behavioural science and its applications in marketing
  • Strong analytical skills with experience in interpreting customer data
  • Excellent communication and project management abilities
What We Offer
  • A competitive salary of approximately £45,000 per annum
  • 28 days' holiday + bank holidays, plus the option to buy/sell up to 5 days annually
  • Annual bonus scheme (up to £2,250 based on company performance)
  • Leading pension scheme with employer matching contributions
  • Dedicated training and development opportunities


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