Senior Manager of Customer Lifecycle
4 days ago
At Paramount Pictures, we are committed to building a diverse and inclusive team of talented individuals who share our passion for innovation and excellence. As a Senior Manager of Customer Lifecycle, you will play a key role in driving business growth and improving customer engagement across our digital streaming platform.
The ideal candidate will have a strong background in direct-to-consumer growth marketing, with experience in CRM, customer marketing, or marketing automation. They will also possess excellent data analysis skills, an analytical mind, and a curious/entrepreneurial approach.
We offer a competitive salary of $160,000 - $220,000 per year, depending on experience, plus a range of benefits including health insurance, retirement savings plan, and paid time off.
In this role, you will have the opportunity to work with a talented team of marketers, product developers, and data analysts to drive business growth and improve customer engagement.
Key Responsibilities:
- Develop and execute strategies to drive new user acquisitions and retention across our digital streaming platform.
- Oversee and lead the wider performance marketing strategy and execution for 5, working with the Brand campaign leads to deliver fully integrated marketing campaigns.
- Continuously drive the team to increase channel performance through test and learn strategies across targeting, audience, creative, and user experience.
- Bring the acquisition and retention marketing team together to achieve broader growth goals.
- Lead the delivery roadmap for a full suite of CRM/lifecycle automated journeys, taking primary responsibility for build, deployment, and optimisation of these journeys within the ESP (Braze).
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