Strategic Marketing Analysis Lead

3 weeks ago


Leeds, Leeds, United Kingdom BOUTIQUE Full time

We're looking for a Head of Analysis to drive marketing effectiveness analytics at Boutique, growing our analytics function and taking a hands-on role.

Our DISCO model puts data at the start and outcomes at the end of the marketing process, making this analysis role integral to our work across the agency.

The Role

We're seeking someone who can deliver three key things:

  • Setting up analysis frameworks for our advertising clients
  • Carrying out hands-on analytical work, reporting, and client meetings
  • Advising on the future direction for analytics at Boutique

Responsibilities include measuring the impact of TV adverts, segmentation, creating target audiences, reporting on digital campaign delivery, and evaluating PR campaigns.

About You

You'll be an ambitious, capable analyst who pushes to answer new questions and apply a range of techniques depending on the problem you're solving.

You should have experience with marketing data, creating dashboards and reports, blending data sources, and explaining results to non-technical audiences.

Your Skills

  • Marketing data experience, ideally with a breadth of experience including digital and broadcast campaigns
  • Creating dashboards and reports in a tool like Data Studio, Tableau, or PowerBI
  • Experience blending data sources and results from analytical tools to produce insights
  • Explaining results and insights to non-technical audiences
  • Project management skills, taking a project from initial client conversation to debrief presentation

About Us

We aim to create an environment where you can realise your potential and take pride in your work. We offer flexible working, a great office, socials, generous holiday allowance, regular reviews, and development opportunities.

We encourage a range of applicants and take inclusion and diversity seriously, ensuring our team is representative of the society we serve and our clients work in.

What We Offer

  • Hybrid and flexible working
  • Fabulous office in Holbeck Urban Village
  • Socials and team events
  • Generous holiday allowance rising with service
  • Regular performance reviews and supported goal setting


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