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Senior Paid Ads Manager

1 month ago

London, Greater London, United Kingdom Deel Full time

About Deel

Deel is a global team that helps businesses hire anyone, anywhere, easily. Our unified yet diverse culture keeps us continually learning and innovating the Deel platform and our products for customers.

We deliver the best products and platform features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why You’ll Enjoy Working Here

A 30-mile hiring radius should no longer dictate how companies hire because great talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

Your Role at Deel

  1. Be responsible for all day-to-day operations of Paid activity for Deel in your specific markets owned. This includes awareness, consideration and acquisition campaigns including, but not limited to, paid search, social and demand generation campaigns.
  2. Work with our local marketing managers in your region to identify key regional trends, messaging and feedback from sales teams on performance to continually optimize paid channels to hit regional and growth KPIs
  3. Test and iterate on campaign structures, bidding, ad creative, budgets and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities.
  4. Work with our Paid Marketing team on a daily basis to ensure our Paid efforts are top performing and constantly improving, as well as work with other regional paid ads managers to share learnings.
  5. Work with our Copywriting and Design teams to construct and iterate on new ads and A/B tests specific to your region as well as cross-functionally with other teams such as data, regional sales, product marketing and content to ensure campaigns are optimized for success.
  6. Educate the Growth team and other regional paid managers on latest paid trends and clear insights on performance in your region to enhance knowledge across teams and provide new ideas to facilitate growth. Researching and coming up with new platforms and publishers to test on in your region.
  7. Maintain relationships with Paid vendors (Google, Meta, LinkedIn, etc.).

What We’re Looking For

  1. You have a minimum of 4 years experience in managing regional paid ads end-to-end including Paid Social and Paid Search for a B2B brand, in-house, including localization between countries.
  2. You are highly knowledgeable and confident with both Paid Social and Search platforms alike with performance-based goals (CPL, SQO, ROAS etc) as well as demand gen publishers and operations.
  3. You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
  4. You have been responsible for regional lead generation and revenue for paid campaigns, working with both regional and global teams, and have directly impacted revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs
  5. You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
  6. You are self-motivated, comfortable with a fast-paced environment and adaptable to changing org structures.
  7. You are fluent in written and spoken English

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

At Deel, you’ll enjoy:

  1. Computer equipment applicable to your role
  2. Stock grant opportunities
  3. Additional perks and benefits based upon your employment status and country
  4. The ability to choose where you work whether it be your home, the beach, or a WeWork