Paid Advertising Lead
1 month ago
We are looking for a highly skilled Paid Advertising Lead to join our team at Whitbread. As a Senior Paid Search Executive, you will play a pivotal part in driving our online presence and performance across multiple marketing channels.
About the Role:
- You will be responsible for managing and optimising ad campaigns across Google and Microsoft Ads, continually refining our approach to boost occupancy, drive incremental revenue, and capture new opportunities.
- Develop and execute comprehensive paid search strategies to amplify our reach and strengthen our market position, working collaboratively with key stakeholders.
- Support the Search team's project work, ensuring projects are on track and meeting deadlines through proactive actions.
Key Responsibilities:
- Drive business growth by executing digital campaigns that align with our commercial goals and ensure accurate tracking of results.
- Analyse campaign performance using trade reports and platform data, identifying opportunities to boost performance and channel efficiency.
- Collaborate with key stakeholders from external agencies and third-party suppliers to manage priorities and improve campaign outcomes.
Requirements:
- Proven experience managing digital campaigns with budgets of six figures or higher and managing a high number of campaigns simultaneously.
- Strong analytical skills and data-driven mindset, with the ability to communicate complex information to stakeholders.
- Proficient in implementing digital paid advertising on Google Ads and Microsoft Ad platforms, with a strong understanding of industry best practices.
Salary: £60,000 - £80,000 per annum, depending on experience. Location: Holborn, London (minimum 3 days per week). Benefits include up to 10% matched pension contribution, discounts on Premier Inn stays and Restaurant brands, and up to 10% company performance-related bonus.
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