Head of PR

4 weeks ago

London, Greater London, United Kingdom Accor Full time

Accor is seeking a seasoned Head of PR & Brand Partnerships to join our team on a 12-month contract. This hybrid role will be based out of our London office and will focus on supporting the worldwide expansion of Dis-loyalty while leading on global brand partnerships and PR.

This is an exciting new role in our growing company that will play a crucial part in enhancing the reputation, share of voice, and overall visibility of Dis-loyalty, while considering the other individual brands within the Collective.

The successful candidate will report to the VP of Brand Marketing and play a critical role in how our brand is introduced, both internally and externally. They will lead the execution of media and brand partnerships that allow us to connect with new audiences and support press, content, and revenue goals.

This role will work closely with a strong team of experts in the world of Brand Marketing, Content, Social Media, and Digital Marketing. We are looking for someone who can build on and enhance our ideas by delivering strong, collaborative partners while also ensuring coverage to maximise brand awareness throughout the year.

Key Responsibilities:
  • Develop and execute a comprehensive PR strategy aligned with our overarching mission and goals
  • Deliver high-quality coverage in key consumer and business media targets that communicates the full scope of the programme
  • Establish and nurture relationships with media outlets, journalists, and industry influencers globally to promote our achievements and initiatives
  • Generate content for press releases and other communication channels
  • Serve as the primary point of contact for media inquiries, interview requests, and public appearances, working closely with our VP of Corporate Communications
  • Utilise data and analytics to measure the effectiveness of PR campaigns and provide actionable insights to improve strategies
Global Brand Partnerships:
  • Forging strong relationships across different industries to know who is doing what
  • Having your finger on the pulse about industry/market trends
  • Drive innovative thinking in hospitality through partnership opportunities
  • Identifying our preferred partnerships against our marketing strategy
  • Negotiating or securing brand partnerships (sometimes in collaboration with our global partnerships or F&B teams)
  • Managing the relationships and executing campaigns delivering to our needs and partner promises
  • Ensuring partnerships support our strategic goals including content, social media, PR, and commercial performance
Influencer Marketing:
  • Develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance, and relevant consumer engagement
  • Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations (e.g., pop-up events)
  • Managing campaign roll-out and storytelling on influencers' channels, taking into account cadence and audience for each project and ensuring high-quality content creation
  • Overseeing measurement and reporting; drive, track, and report on key KPIs, including reach, engagement, and conversions by campaign, aligned to broader campaign and business goals
  • Manage the budget and cost allocation for projects, to understand and lead cost-saving action plans
Qualifications:
  • A networker, a people person, a cultural communications fanatic, and someone who just gets what is going on and who is leading it
  • Someone at the forefront of understanding marketing, media, culture, and social media trends and serve as an expert in the space
  • Someone who is obsessed with the worlds of travel, hospitality, the arts, design, literature, tech, and brands in general. You know the established brands & people but also the new and the next – we don't want to be faddy, we want you to have some meaningful ideas that people actually find interesting, useful, intelligent, or thoughtful
  • Someone who can think both globally & locally and identify opportunities that will resonate worldwide at times or very locally depending on our objectives
  • Great knowledge and experience of working in global media markets, with a particular focus on the UK, US, France, and UAE
  • Someone who can build mutually beneficial relationships with people and brands – they understand what both parties need to achieve so can create partnerships that everyone is invested in and are not just transactional agreements
  • Can be organised and deliver a partnership (as well as creative) – sticking to budgets, reviewing contracts, delivering what our wider teams need. You know, the not so creative stuff is pretty important too
  • Loves to travel and be immersed in new cultures and destinations – because that's part of the job
  • Someone proactive and able to work independently but likes being sociable & collaborative too
  • A great communicator with stakeholders across a business at any level
Additional Information:
  • 25 days holiday (and bank holidays), pension, and life insurance
  • A health cash plan to claim money back and get access to lots of ways to support your physical & mental wellbeing
  • Treat yourself with lots of retail & hospitality perks through our partners
  • Great discounts across the entire Ennismore family for you and your nearest and dearest (even after you leave)
  • Extra time off to volunteer with one of our partner charities
  • Cycle to work scheme
  • Enhanced Family Leave
  • Join an innovative, fast-growing, international group that's committed to not just building new hotels but building a global brand
  • The chance to challenge the norm and work in an environment that is both creative and rewarding
  • Become part of a team that's very passionate about creating great hospitality experiences and building a portfolio of brands

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