PR Manager

4 weeks ago


London, Greater London, United Kingdom Entain Full time
Job Description

Ladbrokes is seeking a highly motivated and experienced PR Manager to join our dynamic team. As a key member of our PR team, you will be responsible for generating media coverage and promoting Ladbrokes odds and stories through various channels.

The ideal candidate will have a strong passion for football, horse racing, and major sports, as well as excellent literacy and communication skills. You will work closely with our Head of PR to develop and implement PR plans for major events and brand marketing campaigns.

Key Responsibilities:

  • Send out press releases to targeted media outlets, written to a high standard and in line with the Ladbrokes brand's tone of voice.
  • Carry out broadcast interviews on football and other sporting topics.
  • Develop and maintain relationships with media contacts through media entertainment activities.
  • Work closely with our consumer PR agency to identify and implement stunts and activities in support of our PR objectives.
  • Ghost-write ambassador blogs with ex-footballers and sportsmen and women to a journalistic level.

Qualifications:

  • Experience in TV and radio interviews.
  • Writing skills to a journalistic level.
  • Experience in a Sports or Betting PR or Media role.
  • Experience working on campaigns with PR and/or marketing agencies.

Desirable Skills:

  • Media training.
  • Expert knowledge of sport and betting.
  • Journalism degree or respected equivalent qualification.
  • Expert social media knowledge based on active presence on core channels.

At Entain, we offer a competitive salary, regular bonus, healthcare support, and a stake in our success through our ShareSave scheme. We also provide great development opportunities, wellbeing support, and a chance to turn recognition into amazing prizes.



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