Email Campaign Specialist

4 weeks ago

London, Greater London, United Kingdom Citywire Full time
Job Description

Citywire is seeking a skilled Email Campaign Specialist to join our Production team. In this role, you will be responsible for delivering a variety of email newsletters and marketing campaigns for both Citywire's outputs and our clients. You will also produce reports and analyses to support campaign performance.

Key Responsibilities:

  • Design and build responsive, custom emails from scratch using HTML for clients and internal campaigns.
  • Test and update HTML email templates, troubleshoot rendering issues, and ensure email design accuracy across different devices and platforms.
  • Create and maintain microsites for clients using platforms such as WordPress, Divi, HTML, and CSS.
  • Track and analyse email campaign engagement rates, generating detailed reports for internal teams and clients.
  • Work closely with the Product Management and Digital Ad Operations teams to ensure smooth email distribution and optimized campaign performance.

Requirements:

  • HTML & CSS Expertise: Proven experience using HTML for email rendering and CSS for designing responsive emails.
  • Email Testing Tools: Familiarity with tools like Email On Acid or Litmus for testing and optimising email templates.
  • Project Management: Strong organisational skills and ability to prioritise multiple projects simultaneously.
  • Detail-Oriented: Meticulous attention to detail when working on email layouts, content, and troubleshooting.
  • Communication & Relationship Building: Excellent interpersonal skills to liaise with clients and internal teams effectively.
  • Software Proficiency: Experience with Microsoft Office, Google Suite, and other related software for project management and data analysis.
  • WordPress Administration: Experience administering WordPress websites, including static and data collection sites using add-ins such as Ninja Forms and Divi.
  • JavaScript Knowledge: Basic understanding of JavaScript is a plus.
  • CRM Experience: Familiarity with CRM platforms such as Salesforce.
  • Display Advertising: Experience with display advertising and its integration with email marketing campaigns.

About Citywire

We cover - and connect - all sides of the $100 trillion global asset management industry - through our news, events and insights.

At Citywire, we uphold a culture rooted in honesty, integrity, and fairness, where every voice is valued and heard. Our culture promotes constructive dialogue and collaboration on a global scale.

Benefits:

  • Generous holiday entitlement: Start with 25 days per annum, increasing to 28 days after three years' service, and 30 days after five years' service, in addition to bank holidays.
  • Flexible working options.
  • £480 annual allowance for well-being activities or gym memberships, with assistance available for monthly or annual costs.
  • Eye-test and glasses allowance.
  • Competitive private pension scheme.
  • Critical illness cover and group life assurance from day one of employment.
  • Well-being support: Access to an independent Employee Assistance Programme, available 24/7.
  • Cycle to work scheme and annual travel card loans.
  • Techscheme: Purchase the latest tech through our employer scheme, spreading the cost over 12 months with National Insurance savings.
  • After two years of continuous service, access group income protection, private medical, and dental insurance.

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