Content Marketing Strategist

1 month ago


The Royal Town of Sutton Coldfield, United Kingdom The Belfry Full time
About The Belfry

The Belfry Hotel & Resort is a premier hospitality destination, renowned for its luxurious accommodations, world-class golf courses, and exceptional dining experiences. Our resort offers a unique blend of relaxation and excitement, making it the perfect place for guests to unwind and create lasting memories.

Role Overview

We are seeking a highly skilled Content Marketing Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and implementing engaging content strategies that drive brand awareness, audience engagement, and sales.

Responsibilities
  • Develop social media strategies to increase brand awareness, engagement, and sales
  • Manage and schedule content across all social media channels, including Instagram, Facebook, TikTok, X, and LinkedIn
  • Create and manage the content calendar to ensure a consistent presence across all channels
  • Oversee the photography and videography requirements to maintain the visual identity of the brand
  • Liaise with other departments to create an engaging social media calendar that aligns with the resort's goals
  • Collaborate with the design team to create attractive and engaging campaigns
  • Work with the PR team to create news stories and blog content
  • Monitor, track, and report on all relevant channels
  • Stay up-to-date with trends and technologies
  • Identify relevant influencers on social media and collaborate with the PR team to manage partnerships
  • Monitor and respond to guest feedback, comments, and social media posts
Requirements
  • 2-3 years' experience in planning and creating digital content for diverse audiences
  • Previous experience in a similar role is essential, with a preference for hotel, resort, or hospitality industry experience
  • Experience and understanding of social media marketing
  • Demonstrable experience in creating and editing video and photography content
  • Able to interpret brand visual tone and style
  • Excellent project management, organisational, and interpersonal skills
  • Ability to manage multiple priorities and meet deadlines while producing high-quality work
  • Capacity for innovative and creative thinking
  • Experience with Adobe Creative Suite, specifically InDesign
  • Team player with the ability to work independently
  • Highly motivated, proactive, and results-driven
  • Excellent attention to detail
  • Able to remain calm under pressure
Benefits

We offer a range of benefits to support your professional growth and wellbeing, including:

  • Access to our online learning platform, The Belfry Campus
  • Ongoing coaching and mentoring
  • Discounted gym memberships and wellness programs
  • Mental health support through The Burnt Chef Project
  • Healthcare schemes, including life assurance and 24-hour GP services
  • Menopause Support program
  • Wagestream access for financial wellness
  • Cycle2Work scheme for sustainable travel
  • Annual Belfry Awards and long service recognition
  • Extra holidays for loyalty and team events
  • Perkbox discounts and vouchers

The estimated annual salary for this role is £33,144.00, comprising a base salary of £32,000.00 and gratuities of £1144 per annum.



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