Performance Marketing Expert

1 week ago


Birmingham, Birmingham, United Kingdom Adin AI Full time
About the Job

At Adin.Ai, we are looking for a talented Performance Marketing Specialist to join our team.

This role involves creating, managing, and optimizing Google Ads and social media marketing campaigns to meet success metrics. You will also analyze and improve campaign performance based on Adin.Ai's scoring system, leveraging actionable insights from data.

You will collaborate with cross-functional teams to design and execute innovative digital marketing strategies. Your strong understanding of digital marketing metrics: awareness, consideration, conversion, will enable you to monitor and optimize campaigns for measurable success.

About Us

Adin.Ai is an AI-Based Cross-Channel Digital Marketing Platform built for enterprise-level and scale-up brands. We are redefining the industry with our innovative, AI-native solutions that drive seamless and impactful advertising.

Responsibilities

  • Create, manage, and optimize Google Ads and social media marketing campaigns to meet success metrics.
  • Monitor advertising fraud using Adin.Ai's technology and report issues with platforms such as Google, Meta, TikTok, and Twitter.
  • Analyze and improve campaign performance based on Adin.Ai's scoring system, leveraging actionable insights from data.
  • Collaborate with product, developer, and data teams to design and execute innovative digital marketing strategies.
  • Manage mobile attribution tools like Adjust and Appsflyer, ensuring accurate campaign measurement.

Requirements

  • Bachelor's degree in Business Administration, Economics, Marketing, Engineering, or a related field.
  • Minimum 1 year of hands-on experience in SEM/PPC platforms like Google Ads, Meta, TikTok, etc.
  • Proficiency with analytics and campaign tracking tools such as GA4, GTM, Adjust, or Appsflyer.
  • Strong understanding of digital marketing metrics: awareness, consideration, conversion.
  • Analytical mindset with excellent problem-solving skills.
  • Proactive, detail-oriented, and able to manage multiple tasks in a fast-paced environment.
  • Fluent in English, with strong written and verbal communication skills.

Benefits

  • A competitive salary of $62,000 per year, commensurate with experience.
  • The opportunity to work in a supportive environment that values growth, creativity, and the contributions of each team member.
  • The chance to gain invaluable experience and mentorship from seasoned digital marketing and tech professionals.


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