Marketing Performance Manager
2 days ago
Role Overview
We are seeking a highly skilled Marketing Performance Manager to join our client's marketing team.
This role will involve driving growth and customer retention through the development and execution of performance-based marketing strategies and campaigns.
Key Responsibilities:
- Campaign Planning and Optimisation: Plan, execute, and measure performance-based marketing strategies and campaigns tailored to different target audiences, optimising based on performance data.
- Digital Advertising Management: Create and manage paid digital advertising and retargeting campaigns across Google Ads, Microsoft Bing Ads, Meta, and LinkedIn, focusing on reducing CPA and maximising ROAS.
- Data Analysis and Decision Making: Analyse campaign performance against KPIs using Google Analytics and make data-driven decisions to improve campaign performance.
- SEO Development: Develop and implement technical and content-driven SEO strategies to enhance organic search rankings and drive traffic.
Requirements: The ideal candidate will have strong analytical skills, experience in performance marketing, and expertise in digital advertising platforms.
Estimated Salary: £67,500 - £87,500 per annum, based on industry standards.
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