Marketing Performance Manager

2 days ago


Birmingham, Birmingham, United Kingdom Be Technology Careers Full time

Role Overview

We are seeking a highly skilled Marketing Performance Manager to join our client's marketing team.

This role will involve driving growth and customer retention through the development and execution of performance-based marketing strategies and campaigns.

Key Responsibilities:

  • Campaign Planning and Optimisation: Plan, execute, and measure performance-based marketing strategies and campaigns tailored to different target audiences, optimising based on performance data.
  • Digital Advertising Management: Create and manage paid digital advertising and retargeting campaigns across Google Ads, Microsoft Bing Ads, Meta, and LinkedIn, focusing on reducing CPA and maximising ROAS.
  • Data Analysis and Decision Making: Analyse campaign performance against KPIs using Google Analytics and make data-driven decisions to improve campaign performance.
  • SEO Development: Develop and implement technical and content-driven SEO strategies to enhance organic search rankings and drive traffic.

Requirements: The ideal candidate will have strong analytical skills, experience in performance marketing, and expertise in digital advertising platforms.

Estimated Salary: £67,500 - £87,500 per annum, based on industry standards.


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