Digital Marketing Strategist
1 month ago
As a Digital Marketing Strategist at Salt, you will play a pivotal role in enhancing our digital transformation and driving business growth through data-driven marketing campaigns.
We are looking for an experienced professional with a knack for campaign strategy, personalisation, and performance analysis to join our dynamic team. Your mission will be to develop high-impact briefs that connect with customers and enhance their experience across multiple channels.
- Campaign Strategy: Leverage data and insight to execute direct-to-customer marketing campaigns using automated marketing systems, ensuring seamless customer journeys and optimal ROI.
- Personalised Marketing Campaigns: Use real-time data, such as RFM segmentation and lifecycle journeys, to create and implement targeted marketing initiatives that drive engagement and loyalty.
- Channel & Content Management: Deliver campaigns across various channels, including app push notifications, rich inbox campaigns, direct mail, SMS, targeted emails, and coupon-at-till promotions, to maximise reach and impact.
- Performance Analysis & Reporting: Interpret campaign reports and present actionable insights to stakeholders, ensuring data-driven decision-making and continuous improvement.
- Budget Management: Track and manage team budget to meet ROI targets, providing regular updates to senior leadership.
This exciting opportunity is ideal for an experienced CRM and email marketing professional with a strong track record of delivering successful campaigns and driving business growth. If you have 5+ years of experience in the field, a degree in a relevant subject, and expertise in using multiple ESP/CRM systems, we encourage you to apply.
We offer a competitive salary of £55,000 - £65,000 per annum, plus 20% bonus and benefits, reflecting the importance of this role in driving our digital transformation.
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