Digital Media Strategist
4 weeks ago
Company Overview
Our client, a leading full-service marketing agency based in Bath, is at the forefront of integrated marketing. They specialise in creating seamless and impactful marketing campaigns that resonate across traditional and digital channels.
Salary
The estimated annual salary for this position is between £40,000 to £60,000 depending on experience.
Job Description
As a Media Planner, you will play a pivotal role in developing and executing strategic media plans that align with clients' business objectives. Your key responsibilities include:
Collaborating with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
Conducting in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
Developing comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
Utilising data and analytics to optimise media plans throughout the campaign lifecycle.
Negotiating and maintaining relationships with media vendors to secure favourable rates and placements.
Staying abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
Required Skills and Qualifications
To be successful in this role, you will need:
Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
A strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
Excellent analytical and strategic thinking skills.
Exceptional communication and negotiation abilities.
Proficient in media planning tools and software.
Benefits
We offer a competitive salary, opportunities for professional development and growth within a dynamic agency, a collaborative and creative work environment, and a comprehensive benefits package.
Others
This is an exciting opportunity to contribute to cutting-edge marketing campaigns and advance your career in media planning.
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