Digital Conversion Rate Optimisation Specialist
4 weeks ago
At Halfords, we are seeking a highly skilled Digital Conversion Rate Optimisation Analyst to join our eCommerce team. As a key member of our team, you will be responsible for defining and implementing the conversion rate optimisation strategy and vision for Halfords digital across products and services.
Key Responsibilities:
- Develop and implement a data-driven conversion rate optimisation strategy to drive conversion, customer engagement, and revenue growth.
- Collaborate with cross-functional teams to identify and prioritise opportunities for improvement, and develop and implement initiatives to increase conversion rates, attachment rates, and average basket value.
- Lead the analysis of customer behaviour and preferences to inform optimisation decisions and drive business growth.
- Stay up-to-date with the latest tools and best practices in conversion rate optimisation, and apply this knowledge to drive business results.
- Build and maintain strong relationships with stakeholders across the organisation to ensure alignment and effective communication of optimisation initiatives.
Requirements:
- Strong analytical skills and experience with data analysis tools, including Google Analytics.
- Excellent communication and stakeholder management skills, with the ability to influence and drive business decisions.
- Proven experience in conversion rate optimisation, with a track record of delivering results-driven initiatives.
- Ability to work collaboratively as part of a team, with a strong focus on customer-centricity and business growth.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to work with a leading retailer in the UK.
- A dynamic and supportive team environment.
How to Apply:
Please submit your application, including your CV and a cover letter, to [insert contact information]. We look forward to hearing from you.
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