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Digital PR Manager

2 months ago


Manchester, United Kingdom The Hut Group Full time
Job Title: Digital PR Manager

We are seeking a highly skilled Digital PR Manager to join our team at The Hut Group. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital PR strategies to enhance the online presence of our beauty brands.

Key Responsibilities:
  1. Develop and implement digital PR strategies to secure online coverage and build SEO-friendly backlinks.
  2. Build and maintain strong relationships with key media outlets, journalists, and online stakeholders to promote content and secure high-quality backlinks.
  3. Guide the creation of press releases, email outreach templates, and engaging content leveraging data and design that aligns with brand messaging and SEO goals.
  4. Conduct in-depth market research to stay ahead of industry trends and competitor strategies.
  5. Work closely with internal teams and external agency partners to ensure a cohesive and effective digital PR strategy.
  6. Oversee and manage the budget allocated for digital PR activities, ensuring efficient use of resources.
Requirements:
  1. Excellent written and verbal communication skills, with the ability to influence and engage diverse stakeholders.
  2. Creative thinking with the ability to develop innovative PR strategies.
  3. Ability to manage multiple projects effectively and meet tight deadlines.
  4. Knowledge of SEO, content marketing, and digital media.
  5. Proficiency in Microsoft Office.

The Hut Group is committed to creating a diverse and inclusive environment, and we welcome applications from all sections of the community.