Product Marketing Strategist
1 month ago
Job Overview
We are seeking an experienced Digital Product Launch Lead to join our team at Marcura, a global leader in digital solutions for the maritime industry. As a key member of our product marketing team, you will play a vital role in driving the success of our products through effective go-to-market strategies and customer engagement.
About the Role
The Digital Product Launch Lead will be responsible for developing comprehensive go-to-market strategies for new products or product features, including positioning, messaging, and pricing. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure alignment and successful execution of go-to-market plans.
Main Responsibilities
- Develop go-to-market strategies for new products or product features, including positioning, messaging, and pricing.
- Lead cross-functional teams to ensure alignment and successful execution of go-to-market plans.
- Conduct market research to understand industry trends, customer needs, and competitive landscape.
- Create compelling collateral, such as product datasheets, presentations, case studies, white papers, and website content, to effectively showcase new features and their benefits.
- Develop engaging content for various marketing channels, including email campaigns, social media, webinars, and blog posts, to drive awareness and interest in new product offerings.
- Analyze market data and customer feedback to identify opportunities for new feature development and enhancements.
- Work closely with customer success teams to develop customer engagement programs aimed at driving product adoption and usage.
- Define and track KPIs on product sales, adoption, and usage.
Requirements
- 7+ years of proven product marketing experience, preferably in the B2B SaaS or maritime industry.
- Excellent writing skills in English.
- University degree.
- Understanding of bundling and pricing.
- Experience with product launches.
What We Offer
- Competitive salary: $120,000 - $180,000 per year, depending on experience.
- Flexible, remote-first culture: Work remotely with occasional in-office events and project days to foster collaboration and team spirit.
- Inclusive onboarding experience: Our onboarding program is designed to set you up for success right from day one.
- Marcura wellness zone: We value your work-life balance and well-being.
- Global opportunities: Be part of an ambitious, expanding company with a local touch.
- Monthly performance support: Our modern performance management framework empowers you to reach your full potential.
- Diverse, supportive work culture: We're committed to inclusion, diversity, and a sense of belonging for all team members.
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