Product Marketing Strategist

1 month ago


Sheffield, Sheffield, United Kingdom Marcura Full time
Marcura Career Opportunity: Digital Product Launch Lead

Job Overview

We are seeking an experienced Digital Product Launch Lead to join our team at Marcura, a global leader in digital solutions for the maritime industry. As a key member of our product marketing team, you will play a vital role in driving the success of our products through effective go-to-market strategies and customer engagement.

About the Role

The Digital Product Launch Lead will be responsible for developing comprehensive go-to-market strategies for new products or product features, including positioning, messaging, and pricing. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure alignment and successful execution of go-to-market plans.

Main Responsibilities

  • Develop go-to-market strategies for new products or product features, including positioning, messaging, and pricing.
  • Lead cross-functional teams to ensure alignment and successful execution of go-to-market plans.
  • Conduct market research to understand industry trends, customer needs, and competitive landscape.
  • Create compelling collateral, such as product datasheets, presentations, case studies, white papers, and website content, to effectively showcase new features and their benefits.
  • Develop engaging content for various marketing channels, including email campaigns, social media, webinars, and blog posts, to drive awareness and interest in new product offerings.
  • Analyze market data and customer feedback to identify opportunities for new feature development and enhancements.
  • Work closely with customer success teams to develop customer engagement programs aimed at driving product adoption and usage.
  • Define and track KPIs on product sales, adoption, and usage.

Requirements

  • 7+ years of proven product marketing experience, preferably in the B2B SaaS or maritime industry.
  • Excellent writing skills in English.
  • University degree.
  • Understanding of bundling and pricing.
  • Experience with product launches.

What We Offer

  • Competitive salary: $120,000 - $180,000 per year, depending on experience.
  • Flexible, remote-first culture: Work remotely with occasional in-office events and project days to foster collaboration and team spirit.
  • Inclusive onboarding experience: Our onboarding program is designed to set you up for success right from day one.
  • Marcura wellness zone: We value your work-life balance and well-being.
  • Global opportunities: Be part of an ambitious, expanding company with a local touch.
  • Monthly performance support: Our modern performance management framework empowers you to reach your full potential.
  • Diverse, supportive work culture: We're committed to inclusion, diversity, and a sense of belonging for all team members.


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