Customer Data Lead

4 weeks ago

London, Greater London, United Kingdom DataTech Analytics Full time

About the Role

DataTech Analytics is seeking an experienced Customer Data Lead to play a key role in the implementation of our customer data platform and global data strategy. As a Customer Data Lead, you will be responsible for overseeing the design, implementation, and optimization of data solutions to meet the needs of our global customer data and driving best practice and adoption across markets.

Key Responsibilities

  • Proven experience in marketing analytics, data management, or related field, with a strong understanding of marketing principles and practices.
  • Experience with Customer Data Platforms (CDPs) and data management platforms, data lakes, marketing automation tools is required.
  • Experience with customer data platform migration is required.
  • Proficiency in analytics tools and querying data tables using SQL, Python, Dataiku, Snowflake.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Ability to cultivate a continuous learning environment within the team and analytics community through persistent development of new skills and sharing of knowledge through mentorships and contribution.
  • Knowledge of data governance principles and practices, with experience in ensuring compliance with data regulations (e.g. GDPR, CCPA).

Requirements

  • Partner and collaborate with regional CIX teams in US and EMEA, drive consistent ways of working with the CDP/CRM platform across markets to enable standardisation and sharing of best practices across areas.
  • Build a relationship with CDP provider, and IT teams to act as a bridge to ensure business and technical understanding of requirements and integrations.
  • Collaborate with technical teams to define and prioritize feature sets that enhance platform functionality and user experience. Ensure a balanced approach that addresses immediate needs while planning for long-term growth to deliver a sustainable roadmap for the platform.
  • Work with IT and CDP provider to define data maps and schemas to support business use cases.
  • Understand consumer privacy regulations like GDPR and work with DPO, legal, engineering, and marketing teams to drive best practice and ensure compliance.
  • Define business match rules and consent management processing in the CDP to meet requirements.
  • Ensure quality assurance for new data sets or use cases for marketing campaigns and define the KPIs and metrics required for data quality.
  • Create and communicate platform implementation documentation and customer data best practice guides.
  • Ensure testing and optimization plans are in place to drive demonstrable impact on revenue performance goals.
  • Serve as the first point of contact for platform-related questions and support resolution of data issues working with Global IT and Data teams, suppliers and business stakeholders.
  • Keeping abreast of the CDP/CRM platforms current and planned roadmap features and collating potential platform feature improvements identified across markets and ensuring these are being considered by the vendor in future platform development.
  • Act as a champion for the platform, promoting its value and encouraging adoption across the organization.

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