Digital Solutions Go-to-Market Lead

2 weeks ago

Bedford, Bedford, United Kingdom Werfen Full time

Overview

Werfen

Werfen is a family-owned, innovative company founded in Barcelona, Spain. As a global leader in specialized diagnostics, we operate in 30 countries and over 100 territories through distributors. Our headquarters and technology centers are located in the US and Europe, with a workforce of over 7,000 professionals.

Our success stems from our focus on rapidly evolving diagnostic areas, commitment to customers, and dedication to innovation and quality. We provide healthcare professionals with valuable and complete solutions to improve hospital efficiency and enhance patient care.

Job Summary:

A Go-to-Market Lead within Digital Solutions defines and coordinates commercial implementation activities for in-development digital products with strategic business units, commercial affiliates, and technical services. This role requires a deep understanding of the industry and target markets, as well as close relationships with key stakeholders to ensure successful solution roll-outs.

Responsibilities:

  • Collaborate with Solution Leaders to define how solutions drive value for Werfen and identify responsible teams for marketing, sales, and servicing.
  • Coordinate resources, activities, and roadmaps to achieve timely product launches.
  • Determine target markets and customers with Solution Leaders and affiliate organizations.
  • Support customer insights generation and analysis for product launches.
  • Identify channels for solution deployment and develop strategies for each geography and customer.
  • Determine pricing levels and reimbursement routes for target markets.
  • Ensure compliance with legal and regulatory requirements for commercial deployment.
  • Prepare marketing support programs and contribute to advertising and promotional materials.
  • Provide product training to SBUs and commercial marketing teams.
  • Coordinate knowledge transfer activities to bring SBU and local teams up to speed on product positioning.
  • Support customer presentations and generate advocacy for solutions.
  • Monitor field tests and marketing introduction programs.
  • Maintain regular communications with commercial organizations on implementation challenges.

Networking/Key Relationships:

This position will work closely with Digital Solutions Unit teams, the WW Service Team, WW Marketing Team, Marketing Communication Team, and Commercial Affiliates.

Qualifications:

  • Bachelor's degree in Biological Science, Business Administration, or Marketing discipline, or equivalent.
  • MBA, preferred.
  • Prior experience in marketing/product management positions, preferred.
  • 3-5 years of professional experience in a similar function within a medical device/diagnostics/healthcare organization, preferred.

Skills & Capabilities:

  • Proven knowledge of standard concepts, practices, and procedures within the relevant industry.
  • Experience with B2C digital products, preferred.
  • Experience in business and sales development, increasing client bases, client acquisition, marketing, sales pitches, and sales follow-up.
  • Experience in marketing, sales, and service operations/operations management.
  • Comfortable with managing change and educating/influencing various stakeholders.

Agile/Digital Experience:

  • Basic knowledge of Agile methodologies to communicate effectively with Digital Factory stakeholders.
  • Experience in working in an Agile organization, helpful but non-essential.

Individual Skills:

  • Strong collaborator, team player, and individual contributor with experience working in cross-functional teams.
  • Ability to work across teams to align on go-to-market strategies and execute client approaches.
  • Ability to analyze business and sales performance and make informed recommendations.
  • Strong communication skills with comfort in speaking with business and technical stakeholders.

Mindset and Behaviors:

  • Passion for challenging the status quo and finding new solutions.
  • Belief in a non-hierarchical culture of collaboration, transparency, safety, and trust.
  • Comfortable in a sales-driven environment and able to balance bottom-line demands with customer interests.

Travel Requirements:

Up to 20% of the time.

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