Digital Solutions Go-to-Market Lead
4 weeks ago
Overview
Werfen
Werfen is a leading company in the diagnostics industry, with a strong presence in various markets. As a global player, we offer innovative solutions for healthcare professionals, aiming to improve hospital efficiency and patient care.
Job Summary:
A Go-to-Market Lead within Digital Solutions will be responsible for defining and coordinating the commercial implementation of in-development products. This role requires a deep understanding of the industry and target markets, as well as the ability to build close relationships with key stakeholders. The successful candidate will work closely with the Digital Business Strategy team, Solution Leaders, and Scrum Masters to ensure a successful roll-out of the solution(s).
Responsibilities
- Define and coordinate all necessary activities for the commercial implementation of in-development products.
- Work closely with Solution Leaders to understand the value of the product(s) and help define their positioning.
- Prepare global marketing support programs and provide marketing assistance to field personnel and customers.
- Identify and define which channels will be used to bring a solution to market, and how this may vary by geography/customer.
- Help determine pricing levels and reimbursement routes and codes for respective target markets.
- Identify legal and regulatory requirements for commercial deployment in the relevant markets.
- Coordinate knowledge transfer activities to bring SBU and local teams up to speed to be able to position the product(s) in the different markets.
- Support preparation and provision of presentations to customers and generate advocacy for the solution within the different markets.
Qualifications
- Bachelor's degree in Biological Science, Business Administration, or Marketing discipline, or equivalent.
- Prior experience in marketing/product management positions, preferred.
- 3-5 years of professional experience in a similar function within a medical device/diagnostics/healthcare organization, preferred.
Skills & Capabilities
- Proven knowledge of standard concepts, practices, and procedures within the relevant industry.
- Experience with B2C digital products, preferred.
- Experience in business and sales development, increasing client bases, client acquisition, marketing, sales pitches, and sales follow-up.
- Experience in marketing, sales, and service operations/operations management.
Travel Requirements:
Up to 20% of the time.
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